At the end of last month, the Palmeiras anunciou o Grupo Fictor como novo parceiro do clube. Assim, a empresa estampa as costas dos uniformes do Verdão in the professional team and is the main sponsor of the youth team.
In a nutshell, the new partner paid R$ 25 million to occupy the spaces on the team's uniform. Alviverde Imposing. However, the group has seen the amounts invested return very quickly.
Impacto imediato nas ações (FICT3)
According to the portal BM&C NewsFictor Holding saw its shares soar after the announcement of the partnership with Palmeiras. Para se ter ideia, em menos de 24 horas, a Fictor Alimentos (FICT3) teve um aumento de R$ 15,7 milhões em valor de mercado.
It is worth noting that this increase is equivalent to 62% of the annual amount invested by the company in the Verdão.
Quem é o novo patrocinador do Palmeiras?
Finally, for those who don't know, Fictor is an equity group with 18 years' experience in private equity. Operating in strategic sectors for Brazil, the company has three main divisions: food, financial services and infrastructure. Headquartered in the Berrini area of São Paulo, Fictor's purpose is to generate sustainable value for businesses that shape vital sectors for Brazil.
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