{"id":2152,"date":"2025-04-06T17:39:03","date_gmt":"2025-04-06T17:39:03","guid":{"rendered":"https:\/\/ri.fictoralimentos.com.br\/?p=2152"},"modified":"2026-01-06T13:14:00","modified_gmt":"2026-01-06T13:14:00","slug":"patrocinio-da-fictor-palmeiras","status":"publish","type":"post","link":"https:\/\/ri.fictoralimentos.com.br\/en\/patrocinio-da-fictor-palmeiras\/","title":{"rendered":"Patroc\u00ednio da Fictor ao Palmeiras recupera 62% do investimento ap\u00f3s alta nas a\u00e7\u00f5es"},"content":{"rendered":"

By\u00a0Maur\u00edlio Goeldner<\/a><\/p>\r\n

The announcement of Fictor Holding<\/a> ao Palmeiras<\/a> n\u00e3o agitou apenas as arquibancadas: em apenas 24 horas, o valor de mercado da Fictor Alimentos (FICT3<\/a>) saltou R$ 15,7 milh\u00f5es, passando de R$ 91,4 milh\u00f5es para R$ 107,1 milh\u00f5es. O ganho corresponde a 62,7% do valor anual do contrato com o clube, de R$ 25 milh\u00f5es.<\/p>\r\n

For Andr\u00e9 Vasconcellos, Director of Strategy, Planning and Investor Relations at Fictor Alimentos, the expressive movement in the shares is a direct reflection of the response of the Palmeiras fans and the Brazilian soccer community. \"The passionate participation of the fans generated, in a single day, a gain that corresponds to more than half of the total value of the annual sponsorship,\" he said.<\/p>\r\n

Impacto do patroc\u00ednio da Fictor nas a\u00e7\u00f5es<\/b><\/h2>\r\n

O an\u00fancio do patroc\u00ednio da Fictor foi feito no fim de mar\u00e7o e no fechamento do preg\u00e3o do dia 26, as a\u00e7\u00f5es ordin\u00e1rias FICT3 registraram valoriza\u00e7\u00e3o de 17,18%, sendo cotadas a R$ 4,57. Segundo Vasconcellos, al\u00e9m do impacto imediato, a expectativa \u00e9 que a visibilidade da marca continue impulsionando a companhia no mercado de capitais. \u201cEsse an\u00fancio tornar\u00e1 as a\u00e7\u00f5es FICT3 cada vez mais conhecidas, n\u00e3o s\u00f3 por palmeirenses, como tamb\u00e9m pelos demais brasileiros\u201d, afirmou.<\/p>\r\n

Fictor Holding's sponsorship of Palmeiras includes master space in the club's youth teams and a presence on the back of the first team's jerseys, both male and female. Although the initiative came from the holding company - one of the listed company's strategic controllers - it has a direct impact on the Fictor ecosystem as a whole.<\/p>\r\n

Phillippe Rubini, board member of Fictor Alimentos, stressed that the action goes beyond simple brand exposure. \"Investing in Brazilian soccer means connecting purpose with performance,\" said Rubini, who also highlighted the creation of the Fictor Under-17 Cup as a pillar of the company's social development strategy. \"This investment in the grassroots represents a contribution to society, opening up ways for young talents to have real opportunities for development and inclusion through sport.\"<\/p>\r\n

Sponsorship includes youth categories<\/b><\/h2>\r\n

At Palmeiras, the agreement was greeted with enthusiasm. The club's president, Leila Pereira, said that Fictor had arrived to further strengthen the youth categories, which have been outstanding in recent years. \"I'm sure we'll reap great rewards from this union,\" she said.<\/p>\r\n

J\u00e1 Marcelo Dedeschi Teixeira, diretor estatut\u00e1rio das categorias de base do Palmeiras, celebrou a parceria como um reflexo da credibilidade que o clube vem construindo com o novo patroc\u00ednio da Fictor. \u201c\u00c9 essa reconstru\u00e7\u00e3o e esse n\u00edvel de credibilidade que nos d\u00e1 o privil\u00e9gio de ter uma empresa t\u00e3o forte junto a n\u00f3s\u201d, afirmou.<\/p>\r\n

Access video channel<\/a> from BM&C News.<\/p>\r\n\r\n\r\n\r\n

Source: BM&C NEWS <\/a><\/p>","protected":false},"excerpt":{"rendered":"

Por\u00a0Maur\u00edlio Goeldner O an\u00fancio do patroc\u00ednio da Fictor Holding ao Palmeiras n\u00e3o agitou apenas as arquibancadas: em apenas 24 horas, o valor de mercado da Fictor Alimentos (FICT3) saltou R$ 15,7 milh\u00f5es, passando de R$ 91,4 milh\u00f5es para R$ 107,1 milh\u00f5es. O ganho corresponde a 62,7% do valor anual do contrato com o clube, de […]<\/p>\n","protected":false},"author":4,"featured_media":2155,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[29,23],"tags":[],"class_list":["post-2152","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bmc-news","category-noticias"],"acf":[],"_links":{"self":[{"href":"https:\/\/ri.fictoralimentos.com.br\/en\/wp-json\/wp\/v2\/posts\/2152","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ri.fictoralimentos.com.br\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ri.fictoralimentos.com.br\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ri.fictoralimentos.com.br\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/ri.fictoralimentos.com.br\/en\/wp-json\/wp\/v2\/comments?post=2152"}],"version-history":[{"count":3,"href":"https:\/\/ri.fictoralimentos.com.br\/en\/wp-json\/wp\/v2\/posts\/2152\/revisions"}],"predecessor-version":[{"id":2939,"href":"https:\/\/ri.fictoralimentos.com.br\/en\/wp-json\/wp\/v2\/posts\/2152\/revisions\/2939"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ri.fictoralimentos.com.br\/en\/wp-json\/wp\/v2\/media\/2155"}],"wp:attachment":[{"href":"https:\/\/ri.fictoralimentos.com.br\/en\/wp-json\/wp\/v2\/media?parent=2152"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ri.fictoralimentos.com.br\/en\/wp-json\/wp\/v2\/categories?post=2152"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ri.fictoralimentos.com.br\/en\/wp-json\/wp\/v2\/tags?post=2152"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}